Barolo Boys

An Italian Wine Revolution

Now known as one of the most famous red wines in the world, 30 years ago, Barolo was unknown to its own production region -- the beautiful Langhe in northwestern Italy. Barolo's current success is mainly due to the courage and initiative of a group of small-scale wine producers, the so-called Barolo Boys.

In the optimistic Eighties, these winemakers upset the quiet world of the Piedmontese countryside and brought about a revolution in Italian wine, igniting a fierce controversy between different generations and different ways of thinking. After almost 30 years, we ask: what is left of that experience? Also, what revolution has ever been successful?